The Future of Innovation

The Future of Innovation LOOK INSIDE
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  • Edited by Bettina von Stamm and Anna Trifilova
  • Three unassailable facts will strike you as soon as you start to read The Future of Innovation:

    • One: innovation is the new mantra; whether you're involved in teaching art and design, new product development for a blue chip consumer brand or responsible for providing public services to citizens;
    • Two: understanding innovation requires multiple perspectives; from culture and mindset, social and commercial context, new ways of working as much as new products or services;
    • Three: innovation is a journey; drawing on insights from around the globe is essential to accelerate our progress.

    Bettina von Stamm and Anna Trifilova have gathered together the thoughts and ideas of over 200 of the most creative innovators from business, professional practice and academia from nearly 60 countries. The contributors look at innovation from almost every angle. Their statements offer an unparalleled view of innovation and provide a depth of insight that is extraordinary. The editors' reflection on each statement and on the sections within the book, provide useful links between themes and reinforce the relationships between many of the ideas.

    Anyone interested in innovation (student, researcher or practitioner) will benefit from this global thought collection. The contributors' multiple perspectives, models, practical examples and stories provide a sense of innovation that no single writer could ever capture.

    The Future of Innovation is supported by the website, where you can find even more contributions and tools that enable you to exchange, expand, elaborate and develop your perspectives on the future of innovation.
  • Contents: Foreword: our debt to innovation, Gary Hamel; Introduction: the story behind and about the story of the future of innovation; The future of innovation is …; Part 1 The Need for Innovation – Painting the Canvas: In our hands, Stefan Kohn; The only possible future, Eduardo Sicilia; Transforming the future of mankind, Arash Golnam; Without psychological inertia, Michael Dell; Bright and shiny as never before, Arcot Desai; Innovate or die!, Jan Buijs; A function of catharsis and kairos, Joe Doering; A common understanding of the global economic process, Janis Stabulnieks; Making innovation stick, Richard Philpott. Part 2 The Winds of Change – What Drives Innovation: About multidimensional competitiveness, Martin Bader; In the mirror of concentration, dependency and humanisation, Csaba Deák; A quest for a (r)evolution in innovation, Han T.M. van der Zee; Changing across 3 or 4 lanes all at once, Jongbae Kim; A corporate activity, Henry Tirri; As future prosperity, Rob Atkinson; Eco-creating a prosperous and happy future, Eunika Mercier-Laurent; Reinventing international political organisations, Kenneth Preiss; In the learning economy, Bengt-Ake Lundvall; Challenging the frontier of innovation, John Bessant; Glimpsed by a creative, futurist practitioner, Ray Buschmann; Timeless and broad, Patrick Poitevin; Innovation catalysts, Tobias Rooney; Provoking innovation via the future, Tom Conger; Innovation, Steve May-Russel; A new combination logic, Paul Matthyssens; Going to be different, Bill Fisher. Part 3 Innovation – but Not as We Know It: After the crunch, Al. Saje; For us to decide, Trevor Davis; Good enough for the future?, Karmen Jelcic; Driven by knowledge cultivation, Jinsheng He; As an instrument of world peace, Debra M. Amidon; Innovating for a meaningful future, Milton Jorge Correia de Sousa; Driven by software and hardware, Davide Parrilli; Sense making for changemaking, G.K. VanPatter; About reversing its past, Manuel Mira Godinho. Part 4 The Good, the Bad and the Ugly: Innovative innovation, Nigel Roome; A warning, Arvind Srivastava; A Shaw perspective, Patrick McLaughlin; Presenting a paradox, Robert W. Veryzer; A re-directional perspective, Jan P. Grundling; Always good?, Karl-Erik Sveiby; In a stakeholder-driven economy, Yvonne Buma; Dependent on non-technological spheres, Serafin Talisayon; For what and by whom?, Josephine Green; Make it smart!, Leila Hurmerinta; In the rich soil of a potato field, Lutz Kucher; Dependent on having a future, Elko J. Kleinschmidt. Part 5 The 11th Hour: Within us, Kate North; Ecological innovation, Daniel Weule; Green, Rosa Maria Dangelico; Re-connecting to life, Dorothea Seebode; Humanity before economy, Lotte Larso; Enabling hope at the frontiers of systems, value and politics, Chin Hoon Lau; Peace driven by local communities, Lynne Schneider; Sustainable building and environment, Osman Ahmed. Part 6 The Roles of Big Brother and Education: Unleashing the creative potential of your human resources, Atta-ur-Rahman; Innovation for all, Hyam Nashash; Infrastructure and competitiveness, Hazim K. El-Naser; Through democratisation, Mario Coccia; Innovation with a public face, Carol Patrick; In e-government, Rodica Doina Danaiata; In social networks and sustainability, William S. Lightfoot; Making paradoxes work, Oliver Christopher Will; Dependent on education of a different kind, Susan Krup Grunin; About aliens, Alisdair Wiseman; The innovation university, Tomás Garcia; The science of innovation, Praveen Gupta; Behaviour change and a new world view, Marci Segal; In linking our present and our future, Sergio Alanis Rueda; Dependent on innovative behaviours, Mariana Ferrari. Part 7 It's About People, Stupid!: About people, stupid!, Abbie Griffin; Rethinking innovation, Jean-Pol Miche; Managing Blade Runner, Miloš Ebner; Accessing future innovation talent in a flat world, Tim Jones; In lessons from Napoleon, Stuard Read; A mindset, Paul Graves; People centred, Jeremy Myerson; To think what no one has thought of (yet), Piero Formica; Driven by people, Stefan Lindegaard; Beyond traditional boundaries, Rob Dew; The purview of the imaginative, Dean Bellefleur; With heart and mind (or not at all), Kobus Neethling; Gets emotional, Birgitta Sandberg; The innovacians, Dennis Stauffer; What we imagine it to be!, Aino Kianto. Part 8 A Question of Mindset: All in the mind, Martina Sheehan; Tapping into the unconscious and the collective conscious, Mónica Moso; Dancing with dilemmas, Natalie Turner; Our call, Ignacio Villoch; Dependent on a more open language, Jennifer Ann Gordon; In our minds, Arne Stjernholm Madsen; On the beach!, Howard Smith. Part 9 General Conditions in which Innovation Thrives: The basis for social and economic change, Joe Tidd; Overcoming the design flaws in management, Julian Birkinshaw; Holistic and networked, Tom Hulme; Organising for strategic flexibility, Petra de Weerd-Nederhof; Dependent on craft and art, Ulrich Weihe; Hopefully more like its past, Kathrin M. Möslein; Creating innovation from inside out, David Bennet; About creating innovation energy, Matthew Kingdon; Pragmatic arguments, Rolandas Strazda; Exciting, Lars Kolind; Unpredictable!, Robson Luiz Schiefler; The fundamental human nature of ideas, Ruth Thomson; Through 7 strategies, Franc Ponti; Opening with a story, Lekshmy Parameswaran; Dependent on how efficiently intellectual resources can be used, Werner Bernard. Part 10 Let's Get Together: Global collaboration on global challenges, Sherrie Lee Samuel; Innovating for sustainability, Edna Pasher; Harnessing creative capabilities of global ecosystems, Venky Rao; A team process with holistic, subversive, innovative thinking, Mo Degen; Going to be colourful, Anne-Katrin Neyer; Powered by trust, Kirsimarja Blomqvist; The role and roll of fiction, Jeff Butlar; Serious fun, Juha Kaario; Open your strategy, Antonio Messeni Petruzzelli; Dependent on open management, Yoshihiro Tabira; Within your reach, Dianka Zuiderwijk; Dependent on integral culture, Greg Rivera; About diversity, Meltem Etcheberry; Dependent on cultural intelligence, Elisabeth Plum; Building on the success of intercultural collaboration, Petra Köppel; About nurturing the breeding ground, Anni Roolf; One in which the academics and professionals speak the same language, Iain Bitran; Collaborative, Lawrence Dooley; Dependent on present education, communication and exploitation activities, Tomasz Kosmider; The commercialisation of academia and the rise of the sleeping giants, Mark McBride; In multi-voiced business competence, Hanna Lehtimäki; In collaborative networks, Dusan Schreiber; About innovation value webs, Geoff Carss; Rewriting the rules of contact, Sally Davenport. Part 11 Innovation from Everyone, Everywhere: Open innovation and the citizen innovator, Dwayne Spradlin; A key opportunity for Europe, Sylviane Toporkoff; Open innovation, Wim Vanhaverbeke; Co-creation, contactivity and co-futurising, Ron Dvir; Open and collaborative, Matthias Kaiserwerth; Innovation chain masters, Paul Hissel; Common people becoming extraordinary, Fernando Ozores; Together, David Simoes-Brown; Collaborative problem solving on a global scale, Dan Himmerich; Personal passion and strategic collaboration, Cheryl Perkins; Grasping the potential of open innovation in the service industry, Francesco Sandulli; The rise of the web-footed boomer, Robin W. Spencer. Part 12 This is All You Ever Wanted: Starting with more and better listening, Stefan Fazekas; Going to be communicated differently, Cees Jan Mol; Selling ideas to sceptical audiences, Chris Harley-Martin; The personal communication of values, Georg Obermaier; The disappearing water cooler, Joanne Lawrence; Orchestrating ideas, Anja Maier; Managing the fuzzy back-end of the innovation process, Frederico Frattini; Uncertain, Svend Haugaard; How smart companies will generate winning ideas, Michael Simpson; A practical tool-box for sustainable and systemic innovation, Nikolai Khomenko; Putting the end at the beginning, Paul Sigsworth; In the hands of customers, Mark Richardson; In sight, through clear insight, Carol Oman; Revolutionising marketing research, John Bound; The consumer firmly in command, George V. Priovolos; Dependent on our ingenuity, Gunter Ott; To make design thinking interdisciplinary, Christiane Drews; As change in the making, Sabine Junginger; An emergent phenomenon, Robert Logan; Design as catalyst, not control, Greg Van Alstyne; Experiences, B. Joseph Pine II. Part 13 Innovation Through a Particular Set of Lenses: A blurring of boundaries, Tessa van der Valk; To change the world, Langdon Morris; A socio-technical systems view, Leon Pretorius; In the industrial context, Axel Thallemer; For all industries, Maria Nietos; Determined by global warming and the ageing population, Juan Matthews; Guaranteed by compelling global problem-solving needs, Jorma Nieminen; Sustainable, affordable energy for all, Steffen Kammler; Innovative thinking?, Imad Rherrad; Addressing the challenges of climate change and clean energy, Rob van Leen; In our past, Vish Nandlall; Services based on high technologies, Sandro Battisti; In services, Diane Robers; Possibly simpler than we think, Anthie Zachariadou; Going to transform healthcare services, Lynne Maher; Working with patients and staff, Helen Baxter; A process-driven extrapolative continuum, Scott Larkin; Minicinis, Dennis Hopper; Through a technology manager's lens, Olivier Fleurot; Charity fundraising, Tom Lewis-Reynier; In the context of SMEs, Mridula Gungaphul; Its challenges in intermediate regions, Jose Albors-Garrigós; SMEs in global niches, Ann Ledwith; David and Goliath: integrating innovation to build a future, Michele O'Dwyer; Transforming communities, Dennis Farrell; At the bottom of the pyramid, Jaideep Prabhu; Low-income targets, Daniel Arias-Aranda; Paying more attention to poor countries, Paulo Benetti; 1709 and all that, Will Pugh; Collaboration and co-creation, Mehmood Khan; From the perspective of a risk-averse culture, A.S. Rao; Utilising hardship, Sabri Saidam; In emerging markets, Marko Torkkeli; In regional development, Aleksander Buczacki; Dependent on education and people, not technology, Luminita Hurbean; One that has implications for developing economies, Abiodun Egbetokun; In small island states, Betty Jane Punnett; Creating a culture for innovation in Barbados, Paul Pounder; Innovate or die, Hemant Kassean; In the field of combination, Takeshi Shimada; Co-evolving in the innovation ecosystem, Kayano Fukada; As an ecosystem, Yasser Tawfik; A social entrepreneurial spear point, Jacobus Slabbert; Through movements, Henning Sajer Jakobsen; Attitudes count!, Stephen Ko; In high-tech industries in Taiwan, Yichen Lin; Inspired by the intellectual property system, Farha Abd Ghapar; In Brazil, a craft nation, Luis Cláudio Silva Frade; In Mexico and seems bright, Blanca Garcia; What will you do tomorrow, professor?, Paul Coughlan; In the role of human resources in peripheral regions, Petra de Saá-Pérez; Open to question, Tugrul Daim; Excellent because of the world's huge problems, Ramon C. Barquin. Part 14 Famous Last Words: Holistic and vibrant, Gerard Harkin; About a precept not a concept, Alexander Manu; Sustainable, Sandra Castaneda; About people, diversity, collaboration and passion, Francisco Pinheiro; Non-normal ways, Sepehr Ghazinoory; In achieving a balanced performance, Lucio Pieroni; The case for hope, Barbara Perry; For your eyes only, Marko Seppänen. Postscriptum: 6th stage: and in every ending there is a new beginning; Index.
  • About the Editor: Dr Bettina von Stamm is the founder of the Innovation Leadership Forum. Her first degree is in architecture and town planning. She also has an MBA as well as a PhD from London Business School and has developed an expertise in innovation and new product development and design. Her work, which spans research, teaching, consulting, and speaking assignments, has resulted in the writing of two books - The Innovation Wave (2002) and Managing Innovation Design & Creativity (2nd Edition, 2008).

    Dr von Stamm has the role of 'catalyst' to help speed-up the creation of innovative organizations in a number of large organizations: (e.g. DSM, Hibernian, Mars & the Financial Ombudsman Services). In addition she teaches innovation and design management at a number of leading universities in the UK, Germany and France, and shares her passion for innovation at conferences, workshops and other events.

    Dr Anna Trifilova's particular interest is in understanding innovation and its management in the global context. Her areas of research interest are international technology collaboration, Russian R&D organizations on the global innovation arena, managing for global innovations. In Russia she published two books on innovation management. Currently, she is the head of the Management and Marketing Department at Nizhny Novgorod Architecture and Civil Engineering State University. She writes in her own section: International Kaleidoscope, for the Russian journal INNOVATIONS.
  • Reviews: '…the book is a fascinating compendium of thoughts from people that really think about innovation…the editors have made dipping in easy by weaving the articles with their own comments. There is also a good reference system if there is something particular you are searching for. There is an accompanying website that has on it even more articles that didn't make it into the book. Great job, good read.' Ewan R. Brown (on

    '...if you are serious about keeping up to date with innovation order your copy today'.' - Harriet Lucy Gower (on

    ' succeeds in providing an up-to-date self-portrait for the innovation community using many voices without the stylistic, technical and temporal constraints of traditional publications. Above all, the book (and its ongoing web-project) provides a shared living platform and inspiration for members of the industrial innovation community and effectively communicates the community members’ ideas to a wider audience.’ – Steffen Conn, R&D Management