Gower Feature Title
Relationship Economics
The Social Capital Paradigm and its Application to Business,
Politics and Other Transactions
Lindon J. Robison and Bryan K. Ritchie
“Robison and Ritchie have written a tour de force that shows
the importance of social capital (what they call relationships
economics) in relation to power, culture, globalization, poverty,
ethics, and politics. The book stimulates thought and research
ideas regarding social capital's role in diverse realms from
intimate relations to community development to high finance and
national cultural differences and international politics. The
frequent boxes with apt real-world examples make the book
accessible to undergraduate students and academic researchers
alike.” — Jan Flora, Iowa State University
“This book makes clear the need to put community back into
business and economics. It is rich with a wide-variety of examples
and cases to help this essential task.” — Gary Lynne,
University of Nebraska, Lincoln
“It's not what you know but who you know that matters in
business.”In this rigorous book, Lindon Robinson and Bryan
Ritchie argue that what needs to be understood is not just whether
relationships matter (which, of course, they do), but also when,
how much, and in what circumstances they should matter. More
...
Claim 20% discount during September 2010
Order online on the Gower website during September 2010 and
receive the special 20% discount by using code SEP1K20. Here’s how:
- Make a note of the discount code: SEP1K20.
- Add the book to your basket.
- You will enter the checkout stage and your first stop will be
the Checkout Order Form (step 1 of 3). On that form, right below
the credit card details you will see a box that says:
If you have a Discount Code, please enter it here:
- In this box you enter code: SEP1K20
Offer ends September 30, 2010.
Relationship Economics
The Social Capital Paradigm and its Application to Business, Politics and Other Transactions
Lindon J. Robison and Bryan K. Ritchie
Published : April 2010
Binding : Hardback
Price : $114.95 » Promotion: $91.96