Marketing and Branding

Lund Humphries - Celebrating 75 Years of Art Book Publishing

Celebrating 75 Years of Art Book Publishing

An imprint within the Ashgate Publishing Group

Click here to browse this catalogue

 

Click here to browse this catalogue

 

Published Dec 2014 to May 2015 in Finance, Risk, HR, PM, Strategy, Business Change, Leadership, Design, Marketing, Pharma

 

Click here to download this catalogue

 

Ashgate and Gower books on Agriculture and Food

 

Read Chapter 1 - Setting Context of the Changing MO of the CMO here

 



Recently Published Titles

Value Creation and the Internet of Things

How the Behavior Economy will Shape the 4th Industrial Revolution

Alexander Manu
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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Socialize Your Patient Engagement Strategy

How Social Media and Mobile Apps Can Boost Health Outcomes

Letizia Affinito and John Mack
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Why Customers Would Rather Have a Smartphone than a Car

Relationship Retailing as an Opportunity

Cor Molenaar
Binding : Hardback
Price :  £42.50 » Website price: £38.25

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The Value Trail

How to Effectively Understand, Deploy and Monitor Successful Business Models

Marc Sanso
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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Always On

Digital Brand Strategy in a Big Data World

Arve Peder Øverland
Binding : Hardback
Price :  £45.00 » Website price: £40.50

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Effective Client Management in Professional Services

How to Build Successful Client Relationships

Jack Berkovi
Binding : Hardback
Price :  £80.00 » Website price: £72.00

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What's Your Business?

Corporate Design Strategy Concepts and Processes

Claire T. Tomlins
Binding : Hardback
Price :  £75.00 » Website price: £67.50

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Forthcoming Titles