Marketing and Branding

Lund Humphries - Publishers of Illustrated Art Books since 1939

Publishers of Illustrated Art Books since 1939

An imprint within the Ashgate Publishing Group

Click here to download our 2014/2015 Gower Business and Management books catalogue

 

A taste of what Gower are publishing in 2015

 

Ashgate and Gower books on Agriculture and Food

 

Click here to download this leaflet

 

Read Chapter 1 - Setting Context of the Changing MO of the CMO here

 

Read Chapter 1 - Islamic Business Ideals of The Principles of Islamic Marketing here



Recently Published Titles

Always On

Always On

Digital Brand Strategy in a Big Data World

Arve Peder Øverland, Partner ID Management, Oslo, Norway
Binding : Hardback
Price :  £45.00 » Website price: £40.50

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Effective Client Management in Professional Services

Effective Client Management in Professional Services

How to Build Successful Client Relationships

Jack Berkovi
Binding : Hardback
Price :  £80.00 » Website price: £72.00

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What's Your Business?

What's Your Business?

Corporate Design Strategy Concepts and Processes

Claire T. Tomlins
Binding : Hardback
Price :  £75.00 » Website price: £67.50

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Shoppernomics

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

Roddy Mullin and Colin Harper
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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Action Research for Professional Selling

Action Research for Professional Selling

Peter McDonnell and Jean McNiff
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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Forthcoming Titles