Marketing and Branding

Lund Humphries - Celebrating 75 Years of Art Book Publishing

Celebrating 75 Years of Art Book Publishing

An imprint within the Ashgate Publishing Group

Click here to download our 2014/2015 Gower Business and Management books catalogue

 

Click here to download our 2014 Marketing catalogue

 

Click here to download this leaflet

 

Click here to download this catalogue

 

Click here to view this offer

 

View July-December 2014 brochure

 

Read Chapter 1 - Setting Context of the Changing MO of the CMO here

 

Click here to download this catalogue

 

Read Chapter 1 - Islamic Business Ideals of The Principles of Islamic Marketing here



Recently Published Titles

Action Research for Professional Selling

Action Research for Professional Selling

Peter McDonnell and Jean McNiff
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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The Out-of-Home Immersive Entertainment Frontier

The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

Kevin Williams and Michael Mascioni
Binding : Paperback
Price :  £19.99 » Website price: £17.99

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Measuring Service Performance

Measuring Service Performance

Practical Research for Better Quality

Ralf Lisch
Binding : Hardback
Price :  £60.00 » Website price: £54.00

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Obstructive Marketing

Obstructive Marketing

Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

Maitland Hyslop, Northumbria University, UK
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands

Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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Forthcoming Titles