Marketing and Branding

Lund Humphries - Celebrating 75 Years of Art Book Publishing

Celebrating 75 Years of Art Book Publishing

An imprint within the Ashgate Publishing Group

Click here to download our 2014/2015 Gower Business and Management books catalogue

 

Click here to download our 2014 Marketing catalogue

 

Ashgate and Gower books on Agriculture and Food

 

Click here to download this leaflet

 

Click here to download this catalogue

 

Click here to download this leaflet

 

Read Chapter 1 - Setting Context of the Changing MO of the CMO here

 

Read Chapter 1 - Islamic Business Ideals of The Principles of Islamic Marketing here



Recently Published Titles

Always On

Always On

Digital Brand Strategy in a Big Data World

Arve Peder Øverland, Partner ID Management, Oslo, Norway
Binding : Hardback
Price :  £45.00 » Website price: £40.50

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Effective Client Management in Professional Services

Effective Client Management in Professional Services

How to Build Successful Client Relationships

Jack Berkovi
Binding : Hardback
Price :  £80.00 » Website price: £72.00

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What's Your Business?

What's Your Business?

Corporate Design Strategy Concepts and Processes

Claire T. Tomlins
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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Shoppernomics

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

Roddy Mullin and Colin Harper
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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Action Research for Professional Selling

Action Research for Professional Selling

Peter McDonnell and Jean McNiff
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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Forthcoming Titles