Marketing and Branding

Lund Humphries - Celebrating 75 Years of Art Book Publishing

Celebrating 75 Years of Art Book Publishing

An imprint within the Ashgate Publishing Group

Click here to browse this catalogue

 

Click here to browse this catalogue

 

Published Dec 2014 to May 2015 in Finance, Risk, HR, PM, Strategy, Business Change, Leadership, Design, Marketing, Pharma

 

Click here to download our 2014/2015 Gower Business and Management books catalogue

 

Ashgate and Gower books on Agriculture and Food

 

Read Chapter 1 - Setting Context of the Changing MO of the CMO here

 



Recently Published Titles

The Value Trail

How to Effectively Understand, Deploy and Monitor Successful Business Models

Marc Sanso
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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Always On

Digital Brand Strategy in a Big Data World

Arve Peder Øverland
Binding : Hardback
Price :  £45.00 » Website price: £40.50

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Effective Client Management in Professional Services

How to Build Successful Client Relationships

Jack Berkovi
Binding : Hardback
Price :  £80.00 » Website price: £72.00

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What's Your Business?

Corporate Design Strategy Concepts and Processes

Claire T. Tomlins
Binding : Hardback
Price :  £75.00 » Website price: £67.50

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Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

Roddy Mullin and Colin Harper
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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Action Research for Professional Selling

Peter McDonnell and Jean McNiff
Binding : Hardback
Price :  £70.00 » Website price: £63.00

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The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

Kevin Williams and Michael Mascioni
Binding : Paperback
Price :  £19.99 » Website price: £17.99

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Forthcoming Titles