Public Relations and Media


Shoppernomics

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

Roddy Mullin and Colin Harper
Published: September 2014
Binding : Hardback
Price : £70.00 » Website price: £63.00

The New Brand Spirit

The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

Christian Conrad and Marjorie Ellis Thompson
Published: November 2013
Binding : Hardback
Price : £65.00 » Website price: £58.50

Corporate Social Performance in Emerging Markets

Corporate Social Performance in Emerging Markets

Sustainable Leadership in an Interdependent World

Zsófia Lakatos
Published: July 2013
Binding : Paperback
Price : £25.00 » Website price: £22.50

Health Communication and Mass Media

Health Communication and Mass Media

An Integrated Approach to Policy and Practice

Edited by Rukhsana Ahmed and Benjamin R. Bates
Published: July 2013
Binding : Hardback
Price : £65.00 » Website price: £58.50

Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide

Kristof Coussement, Nathalie Demoulin and Karine Charry
Published: November 2011
Binding : Paperback
Price : £45.00 » Website price: £40.50

The Changing MO of the CMO

The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

MaryLee Sachs
Published: July 2011
Binding : Hardback
Price : £29.95 » Website price: £26.96

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