Public Relations and Media


Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide

Kristof Coussement, Nathalie Demoulin and Karine Charry
Published : November 2011
Binding : Paperback
Price : £45.00 » Website price: £40.50

The Changing MO of the CMO

The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

MaryLee Sachs
Published : July 2011
Binding : Hardback
Price : £25.00 » Website price: £22.50

How to Manage a Successful Press Conference

How to Manage a Successful Press Conference

Ralf Leinemann and Elena Baikaltseva
Published : October 2006
Binding : Paperback
Price : £30.00 » Website price: £27.00

Media Relations Measurement

Media Relations Measurement

Determining the Value of PR to Your Company's Success

Ralf Leinemann and Elena Baikaltseva
Published : November 2004
Binding : Hardback
Price : £39.95 » Website price: £35.96

Managing Communications in a Crisis

Managing Communications in a Crisis

Peter Ruff and Khalid Aziz
Published : February 2004
Binding : Hardback
Price : £60.00 » Website price: £54.00

How to Measure and Manage Your Corporate Reputation

How to Measure and Manage Your Corporate Reputation

Terry Hannington
Published : February 2004
Binding : Hardback
Price : £60.00 » Website price: £54.00