Public Relations and Media

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Shoppernomics
Shoppernomics
Roddy Mullin and Colin Harper

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in ...

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Website price:£63.00
Regular price: £70.00
The New Brand Spirit
The New Brand Spirit
Christian Conrad and Marjorie Ellis Thompson

The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the ...

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Website price:£58.50
Regular price: £65.00
Corporate Social Performance in Emerging Markets
Corporate Social Performance in Emerging Markets
Zsófia Lakatos

Corporate Social Performance in Emerging Markets

Sustainable Leadership in an Interdependent World

Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic and Slovakia; focusing on the difference of stakeholders and their attitudes to those of Western Europe.

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Website price:£22.50
Regular price: £25.00
Health Communication and Mass Media
Health Communication and Mass Media
Edited by Rukhsana Ahmed and Benjamin R. Bates

Health Communication and Mass Media

An Integrated Approach to Policy and Practice

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional ...

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Website price:£58.50
Regular price: £65.00
Marketing Research with SAS Enterprise Guide
Marketing Research with SAS Enterprise Guide
Kristof Coussement, Nathalie Demoulin and Karine Charry

Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.

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Website price:£40.50
Regular price: £45.00
The Changing MO of the CMO
The Changing MO of the CMO
MaryLee Sachs

The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities ...

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Website price:£27.90
Regular price: £31.00
How to Manage a Successful Press Conference
How to Manage a Successful Press Conference
Ralf Leinemann and Elena Baikaltseva

How to Manage a Successful Press Conference

How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

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Website price:£33.30
Regular price: £37.00
Media Relations Measurement
Media Relations Measurement
Ralf Leinemann and Elena Baikaltseva

Media Relations Measurement

Determining the Value of PR to Your Company's Success

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the ...

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Website price:£52.20
Regular price: £58.00