Public Relations and Media


The New Brand Spirit

The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

Christian Conrad and Marjorie Ellis Thompson
Published : November 2013
Binding : Hardback
Price : £55.00 » Website price: £49.50

Corporate Social Performance in Emerging Markets

Corporate Social Performance in Emerging Markets

Sustainable Leadership in an Interdependent World

Zsófia Lakatos
Published : July 2013
Binding : Paperback
Price : £25.00 » Website price: £22.50

Health Communication and Mass Media

Health Communication and Mass Media

An Integrated Approach to Policy and Practice

Edited by Rukhsana Ahmed and Benjamin R. Bates
Published : July 2013
Binding : Hardback
Price : £65.00 » Website price: £58.50

Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide

Kristof Coussement, Nathalie Demoulin and Karine Charry
Published : November 2011
Binding : Paperback
Price : £45.00 » Website price: £40.50

The Changing MO of the CMO

The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

MaryLee Sachs
Published : July 2011
Binding : Hardback
Price : £29.95 » Website price: £26.96

How to Manage a Successful Press Conference

How to Manage a Successful Press Conference

Ralf Leinemann and Elena Baikaltseva
Published : October 2006
Binding : Paperback
Price : £35.00 » Website price: £31.50

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